Kathmandu. boAt, India’s No.1 audio and wearable brand, proudly announces its continued success in the Nepal market, marking a remarkable 4x growth in volume and a doubling of revenue since its inception in the country. In partnership with Nepal-based Teletalk, boAt is set to expand its premium audio and lifestyle product range, further solidifying its leadership position in the region.

Since its debut in Nepal in February 2022, boAt has quickly become the leading brand in the branded category of the audio wearables industry. The brand has consistently secured the top position by value and the second position by volume over the last two fiscal years. Its initial launch on Daraz, Nepal’s leading online marketplace, was a record-breaking success, and the momentum has only continued to build.

In response to the growing demand for its products, boAt is launching an expanded range of its popular offerings in Nepal. The new lineup includes state-of-the-art True Wireless Stereo (TWS) models such as the Nirvana Ion, Airdopes Supreme, and Airdopes 91. Additionally, the Wave Call 2 smartwatches and power banks will now be available to Nepalese consumers, showcasing boAt’s commitment to delivering cutting-edge technology and unmatched quality.

boAt’s products are now available in over 1,000 retail locations across Nepal, including mobile shops, and have been featured prominently on Daraz since the brand’s inception. An impressive 80% of boAt’s SKUs on Daraz have received ratings of 4 stars and above, reflecting strong consumer satisfaction and loyalty.

boAt has established more than 10 service touchpoints across Nepal, ensuring that customers have easy access to warranty services. This extensive support network is a testament to boAt’s dedication to customer care, a key factor that sets it apart from other brands in the region.

To mark its ongoing success in Nepal, boAt is excited to announce its upcoming Brand Week sale from September 5th to 11th on Daraz. During this period, customers can enjoy discounts of up to 60% on select products, offering a perfect opportunity to experience boAt’s premium audio and lifestyle products at exceptional prices.

“Our journey in Nepal has been one of tremendous growth and success, driven by the overwhelming response from our consumers. With a 4x increase in volume, we are more committed than ever to delivering innovative, high-quality products to the Nepalese market. Our partnership with Teletalk enables us to reach even more consumers, and we look forward to continued growth in the region,”said a spokesperson from boAt.

For more information about boAt’s TWS, smartwatches, and power banks, please visit https://s.daraz.com.np/s.b9Mt 

About Imagine Marketing Limited (Parent company of boAt):

Established in 2013 by Aman Gupta & Sameer Mehta, Imagine Marketing Ltd. offers a product portfolio ranging from audio gear, smart wearables, personal grooming, mobile accessories, and much more. Under the Imagine umbrella, boAt came to life and was able to disrupt the audio industry to become the #1 Audio brand in the country (In terms of shipments per the latest IDC data). boAt’s portfolio offers well-designed, innovative, and distinctive fashionable lifestyle-oriented products at attractive price points targeted at a young and widely addressable audience within India. Furthermore, with a massive cultural shift towards DIY post covid, Imagine Marketing Ltd. forayed into personal care appliances and introduced MISFIT, a self-care and grooming brand with the motto ‘Never Fit In’, the brand is aimed at addressing gender stigma through a colorful brand vision and bold conversations. In 2020, Imagine Marketing also acquired RedGear, a gaming accessory brand that deals in gaming keyboards, mice, gamepads, and headphones. RedGear aims to bring gaming to the masses and support the ones who wish to turn their passion into their profession. Imagine Marketing has associated itself with global names such as Qualcomm and Dolby to innovate their products and is backed by Warburg Pincus, a global private equity fund. The company currently has offices across Delhi, Mumbai & Bengaluru.

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